Pricing and Services

How We Work Together

From Commercial Strategy to Tactical Execution we've got you covered.

CMO-as-a-service

We're a fractional CMO agency dedicated to med-tech

and health tech start-ups. Our services help

growing, mission-driven start-ups develop a strategy,

expand market reach, and establish revenue.

CMO-as-a-service

We're a fractional CMO agency dedicated to med-tech

and health tech start-ups. Our services help

growing, mission-driven start-ups develop a strategy,

expand market reach, and establish revenue.

Growth Stage

Product lifecycle management

Resource management

Management of marketing team, process, and partners

Marketing Leadership

Launch Stage

Go-to-market strategy

Launch planning and implementation

Product training and education for internal and external teams

Performance tracking

Resource management

Marketing funnel activation

Pre Commercial Stage

Customer/End User Research

Competitor analysis

Product positioning

Value proposition creation

Online presence (Website refresh, social, analytics, SEO)

Pricing strategy

Product launch planning

Schedule a Call

Pre-Commercial

Build the Foundation for a Successful Launch

Before your product is FDA-cleared or CE-marked, the right groundwork sets you up for a launch that lands with impact.

We help you understand your market, refine your message, and create the infrastructure you need to hit the ground running.

Customer/End User Research
- We uncover insights from physicians, patients, and decision-makers to understand their pain points, preferences, and adoption triggers—so your messaging resonates.
Competitor Analysis
- We map out your competitive landscape, identifying white space opportunities and helping you differentiate your product and brand.
Product Positioning
- We craft your product story and key messages so investors, clinicians, and early adopters see your unique value.
Value Proposition Creation
- We define why your product matters—to clinicians, patients, and investors—and build messaging that accelerates adoption and funding conversations.
Online Presence (Website Refresh, Social, Analytics, SEO)
- We establish a credible digital footprint so investors, KOLs, and partners see your expertise and traction, well before launch.
Pricing Strategy
- We help you analyze reimbursement, market expectations, and competitor benchmarks to build a pricing model that supports both adoption and profitability.
Product Launch Planning
- Even before clearance, we create a pre-launch roadmap—aligning regulatory, commercial, and operational milestones so your launch is seamless.

Commitment: 2-5 hours per week

Price: $175 per hour

Launch Stage

Your Launch, Done Right: Build Momentum That Lasts

The stakes are high. A successful launch can mean faster adoption, investor confidence, and long-term success. We build and execute launch strategies designed specifically for MedTech startups entering competitive or new markets.

Go-to-Market Strategy
- We craft your market entry roadmap—defining your target customers, pricing, distribution, messaging, and competitive advantage so you launch with clarity and confidence.
Launch Planning and Implementation
- From timelines to trade shows to digital campaigns, we manage every moving part of your launch so your team can focus on operations, sales, and product support.
Product Training and Education (Internal & External)
- Adoption depends on understanding. We create tailored training for sales teams, clinicians, and KOLs to ensure your product is positioned and used correctly from day one.
Performance Tracking
- Launch isn’t “set it and forget it.” We establish KPIs and dashboards so you can track adoption, lead generation, and ROI in real time.
Resource Management
- We make sure your launch dollars are invested where they matter most—balancing brand-building with lead generation to hit adoption and revenue milestones.
Marketing Funnel Activation
- From awareness to sales enablement, we build your funnel with the right digital and in-person tactics to ensure a steady stream of prospects from launch day forward.

Commitment: 5-10 hours per week

Price: $175 per hour

Growth Stage

Scaling Smart: Build Systems That Fuel Growth

At this stage, your product is in the market, but now it’s about optimizing, scaling, and driving sustained growth. We help you avoid “growth chaos” by putting the right structures, people, and strategies in place.

Product Lifecycle Management
- We ensure your product roadmap aligns with clinical adoption, market demand, and revenue growth. From lifecycle planning to line extensions and market expansion, we help you evolve strategically.
Resource Management
- Growth requires efficiency. We help you allocate budgets, prioritize high-impact initiatives, and maximize ROI—so every dollar and hour accelerates your growth curve.
Management of Marketing Team, Process, and Partners
- Whether you have a small internal team or multiple vendors, we create the structure, processes, and oversight to make your marketing machine run smoothly—and deliver measurable results.
Marketing Leadership
- Gain fractional CMO-level expertise to guide your team, set the strategy, and keep everyone accountable—without the cost of a full-time executive.

Commitment: 10-20 hours per week

Price: $175 per hour

Who Should Hire A Fractional Marketer

Start Ups who don't need a full time employee, but need leadership
Fast moving companies who need a efficient resource today
Companies looking to fuel growth in sort period of time

Why Should We Hire A Fractional Marketer

Need to propel growth from early adopters to early majority customers
Need to reduce dependency on outside agencies
Searching for the right permeant hire and need an interim marketing leader

Workshops and Playbooks

Messaging & Positioning Workshop

Clarify Your Value. Cut Through the Noise.

For MedTech and HealthTech innovators, standing out isn’t optional—it’s survival.

Our Positioning & Messaging Workshop helps early-stage startups build clear, compelling messaging that resonates with customers, investors, and partners.

In just one day, we align your team around your unique value, competitive edge, and go-to-market story—so you're not just better, you're the only.

Learn More

Launch Excellence Playbook

Know What to Do, When to Do It, and How to Get It Right

A proven, step-by-step process designed to take the guesswork out of medical device launches.

Whether your team is launching for the first time or still recovering from a rocky rollout, the LEX Playbook gives you clarity, confidence, and a clear path forward.

We don’t just hand you a playbook—we guide you through it. Before launch planning begins, we conduct stakeholder interviews to understand your team’s dynamics, goals, and internal readiness. Then, using the LEX framework, we map out 88 actionable steps tailored to your product and organization. You’ll know exactly what needs to happen, when, and who’s responsible

Learn More

Start Up Software Solutions

Not ready for a marketing expert? Our specialized tools can help your start up run on autopilot

Pixel Pilot

3-page website build on WordPress, High level, or Webflow
Professionally designed templates tailored to your segment

Web hosting, security & updates
Customer support
Analytics

$150

Monthly

*custom websites start at 1K

Buzz Builder

AI-Powered Social Media Management Software: Automate your social media scheduling, posting, and analytics with our user-friendly software. FB, TikTok, LinkedIn, and Twitter Included.
Content Creation Tools: Access to templates, graphic design tools, and content suggestions to create engaging posts.
Social Media Analytics: Monitor your performance
Customer Support.
Monthly 1 hour strategy session